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Search Engine Optimization Training DVD
Take your skills to the next level. This Search Engine Optimization training DVD is the ultimate in comprehensive learning for the discerning professional.
The training uses broadcast quality audio and video to deliver concise and informative training right to your desktop. Complete with practical working files and presented via an intuitive, easy-to-use interface, These Search Engine Optimization tutorials make learning simple, quick and enjoyable. All training courses are authored by certified professional instructors who have a passion for teaching.
Training Benefits - Learn from the Pros
- Reduce learning time by 80%. Learn from a professional trainer from your own desk.
- Visual training method, offering users increased retention and accelerated learning.
- Breaks even the most complex applications down into simplistic steps, ideal for users who learn faster when shown.
Table of contents : see below. - Try a Free Demo
For evaluation purposes the links below offer an insight into the quality of these Search Engine Optimization tutorials. In order for the demo videos to play QuickTime needs to be installed.1. Getting Started
- Overview
- What is Search Engine Optimization?
- What is Search Engine Marketing?
- Target audience, goals, and skills required
- Patience is a keyword to SEO success
2. Black Hat SEO/White Hat SEO
3. The Search Magician's Three Linking Rings
- Searchers, search engines, and web sites
- What kind of web theme are you?
4. The First Linking Ring: Know Your Searchers
- Get inside the mind of the searcher
- Secret searcher agent mind reading gizmo!
- How searchers search (from broad to targeted)
- The search needs of the searcher
- See your site through your searcher's eyes
- Searchers are not experts
- Summary
5. The Second Linking Ring: Know the Search Engines & Directories
- Quick overview: how search engines crawl, index, and rank pages
- Directory landscape
- Search engine landscape
- No search engine is an island
- An SEO perspective of the major search engines and directories
- Searching locally
- Searching from mobile devices
6. SEO Tools: Browser Bars
- Browser search tool bars
- Google's search tool bar and page rank
7. SEO Tools: Keyword Research/Project Management
- Google's suggest, term tool, and AdWord's keyword tools
- Keyword Tracker and Keyword Discovery
- Yahoo's keyword selector and view bids tools
- Reference and organization tools
- SEO project management tools
8. SEO Tools: Links, KDA, and Rank Checkers
- MarketLeap's tools
- Enquiro's search engine intelligence tools
- Bruce Clay's SEO toolset part 1
- Bruce Clay's SEO toolset part 2
- We build pages' neat-o back link checker tool
9. SEO Tools: Code Checkers, & Web Site Analytics
- WC3 HTML code validation tool
- Web site analytics tools
10. Keywords: The Golden Key to Outstanding SEO
- Keyword research
- Types of keywords
- Stop words
- Keywords' best friends are landing pages
- Keywords and the long tail principle
- Keyword competitive intelligence
- Copyrighted material and cyber-plagiarism
11. The Third Linking Ring: Creating Search Friendly Web Sites
- Putting it all together!
- A trip to Los Angeles with web searchers, John and Julie
- John and Julie's search keywords
- John's search goal
- Julie's search goal
- Santa Monica carousel, a fan's site (SEO training site)
12. Before We Begin: Site Setup the Wrong Way
- How not to set up a search friendly site
- Spiders can't click, they're blind too!
- Text! Text! Did I mention text?
13. SEO Hands-On: Site Setup in a Search Friendly Way
- Introducing Dreamweaver
- Santa Monica carousel fan site keyword research
- Picking search friendly domain names
- Dreamweaver setup
- Search-friendly page titles
- Search-friendly meta keywords and descriptions
- Search-friendly body text
- Search-friendly headings and specialized text
- Search-friendly images
- Search-friendly internal links
- Search-friendly navigation
- Search-friendly resources and site map page
- Search-friendly landing pages
- HTML code validation / KDA check
- Summary
14. Optimized Web Pages: Submitting and Monitoring Page Rank
- Track and log submissions ahead of time
- Using site operator to check for indexing
- Submitting to search engines
- Submitting to directories
- Monitoring page the hard and easy way
15. Santa Monica Carousel Fan Web Site
- How is it ranking in the SERPs?
16. Link Building: The Company You Keep
- It's not who you know, it's who recommends you!
- Hubs and authorities
- Keyword rich anchor text is key
- How to request inbound links
- Add URL trick
17. Top Ten SEO Lists
- Top ten SEO tips, tools, mentors, and resource lists!
18. Errata, Corrections, & Updates
- Errata, corrections, and updates
- Our live site ranks!
Search Engine Optimization
Title Information.
If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding black hat SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game. Close »
Format : DVD
Price : $149.95 | £74.95 | €95.95
Publisher : lynda.com, Inc.
Duration : 9 hours - 82 lessons
Platform : PC or Mac
Closed Captioning : No
Search Engine Optimization Related Training Videos :
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Adobe Dreamweaver CS3 Adv - Online | Adobe Dreamweaver CS3 - Online Training | Adobe Flex 2 Rich Internet Applications | Adobe Flash CS3 Pro - Online | Adobe Photoshop CS3 for the Web Training DVD
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